"The New York Times today ran an article about how the folks behind Lay's potato chips (Frito-Lay is owned by PepsiCo) and Hunt's canned tomatoes (ConAgra) are placing the spotlight on the local people and communities involved in making their products (carefully worded not to say "locally grown"). Yes, some potato farmers in Florida supply the ingredients for the chips that are made in Florida. But does that count? Local to the manufacturing plant? Local to Floridians? Am I a locavore if I eat a Lay's potato chip in New York? That's stretching it."This particular post hasn't drawn a ton of comments just yet, but I would be interested to hear what your thoughts on the subject are. On one hand I can understand the comment that says that it is good that they are at least building the local economy by using things from local farms and employing locals at their plants. But, there is also a strong point with the other side that says calling something like a potato chip local may be a bit of a stretch.
To me the big question is what is the motivation. Are these companies trying to jump on the "localvore" bandwagon just like large corporations jumped on the "organic" bandwagon recently, or are they just trying to highlight the fact that they have American employees?