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Of course they aren't talking about charging for a hay ride and then giving away a half of a pig. But, there may be an opportunity to charge for a fall festival and then serve up plenty of burgers, dogs, produce, and whatever else you have ... free of course. The idea is that you get people to come out to the farm for something else and then you expose them to the great food that you produce. I like the theory!
One thing that I have learned from my time writing for the Epi-Log is that there is a huge gap between the farmers and many consumers. As many statistics point out most people are quite a few generations removed from the farm and they don't have much understanding of farm life or farming in general. But, what I have also learned is that there is a desire by many people to get to know the farm better and the farmers also. Maybe this is an opportunity to charge for the experience and give away some product.
An idea that we have kicked around from time to time is Christmas trees. We love the experience of going and cutting down our own tree and have always thought it would be enjoyable to have a tree farm, but with only 40 acres I don't think we want to use much land for Christmas trees. So, my wife had the idea that we could have a small Christmas tree grove for ourselves and our customers/friends of customers. This way we could have one or two days during the holiday season where we invite the customers and their friends out for a winter day on the farm full of food, fun, and of course Christmas trees. We could charge for the trees, give away some food, and gain some new customers.
Diversifying your farm these days means more than just have a 7-year crop rotation or pigs, sheep, and cattle. Today I think it means you need to come up with more ways to make the farm pay.