
As we inch closer to our first farm meat sales I am beginning to consider the different ways to sell our pork, beef, and possibly poultry. Our pigs should be ready around November/December (if you are interested in buying shoot us an e-mail) and I am starting to wonder if there are benefits to selling by the cut or at least in smaller packages. Of course if we decided to sell by the by the package there would be other hoops to jump through, but would the positives outweigh the difficulties?
Right now we are planning on selling our pigs as halves or wholes and just taking them to our locker or possibly one close to the customer. A couple of the biggest benefits with this sales method is that you have fewer customers to coordinate with and you are able to sell all of the cuts at the same time, not just the most popular cuts. Buying a whole or a half is also less expensive for the customer most of the time because you don't have to use a state/national inspected/certified processor.
The downside of selling by halves or wholes for the consumer is that you get a lot of meat! Of course that isn't a down side for everyone, but smaller families or couples (and singles) may not need or have the space for 80 or 160 pounds of pork and even more beef. I suppose another downside for the producer is that you are dealing with a smaller customer block. It may be a positive thing to be able to sell to many people.
If we decided to go the route of individual cut sales there are a few hoops that we would need to jump through. We would need an approved label, some sort of storage area (does it need to be certified?), and a certified processor. It is becoming more difficult for the small farmer to jump through all of those hoops, but it is possible and is being done by small-scale farms all over the country.
So, what are your thoughts? If you a farmer, potential farmer, customer, or potential customer I would love to hear what some of your thoughts are. Do you love the variety and relative economy of a half or whole? Or, do you like the idea of small package deals and individual packages for sale?