Tuesday, February 09, 2010
Muddy Hole Farm?
I love the farm name. I love the history of it, I love the sound of it, and I even love the looks of it. Unfortunately it is not a unique name in the food industry, so it is time that I seriously consider a name change. This is something that I have been putting off because I liked our original name so very much. But, as our farm business grows and we look to expanding this summer and beyond through various sales outlets it is important that we have a name that we are going to stick with and that we can get out in front of our customers and potential customers.
The picture above is a map showing a portion of George Washington's Mount Vernon estate. He had the land broken up into six (at least) farms and had a name for each of them. Mansion House Farm is out because of the obvious things (maybe Barn-esque House Farm). Union Farm is out because I just don't find it very appealing, Dogue (sounds like vogue) Run Farm is out because it is difficult to pronounce, River Farm doesn't work here, and Little Hunting Creek Farm just seems a bit long.
That leaves Muddy Hole Farm (I would like to know the story behind that name). With our pigs I would say that it fits perfectly! And, can you imagine all the neat little advertising images that we could come up with? But, maybe the name just doesn't scream "neat little family farm". Although ... it could grow on me ...
So, do you have any thoughts on a historically driven farm name? Daniel Webster's farm was called Elms Farm. Patrick Henry's first farm was Pine Slash Farm. Any other ideas?