Monday, July 21, 2008
Marketing Or Movement?
This morning I stumbled across a new documentary (watch the preview and explain to me why all low budget documentaries have similar sounding music) title, "What's Organic About Organic?". It appears to be an interesting documentary and I look forward to watching it whenever it comes available (hopefully it won't take as long as "King Corn"). But, right away in the preview it brings up the question ... is the organic thing a movement or just a marketing ploy? This is a question that was running through my mind this week because I was able to spend some time with my cousin from Washington state who works for the USDA certifying organic farms.
We have really never considered going completely organic because there are some major feed cost issues that would have to be worked out, but if I believed there was enough market for it I would have no problem going that direction. We are just focused now on providing a small farm raised animal that is as natural as we can get ... basically we aren't feeding organic grains to our chickens and pigs ...
But, the bigger question is this whole idea of a "movement". I have always had a hard time when I thought about identifying myself with a "movement" (other than the Gospel) because it just feels like a "movement" is something weird or way more liberal than I can stomach. But, on the other hand it seems like if I am part of the thing that encourages eating fresh and local food I am a part of a movement ... can I handle that?
The bigger question that it looks like this documentary tackles is the question of what is behind the organic labeling (at least that is what I think it is about). I am very interested to hear their thoughts and your thoughts ... so, let me know what you think.