Getting Beyond Buzz Words...

Sustainable, Local, Natural, Organic, and all those other "label" words are pretty big right now. And I have to admit that I have used them quite a bit here on the blog and in conversation with people all over the place. Sometimes I think that they are best thing we have to describe what we are doing and what we are striving to do, but there are other times when I think that words just can't say enough or even that certain words are losing their meaning. Words are important to me ... so, this is the kind of stuff that I think of from time to time.

But, as I read Allan Nation's July, 2nd blog post about Horizon Brands new "natural dairy" line of products the idea of word labels and categories really started bouncing around in my mind. Check out this quote from Mr. Nation's blog post:

"Dean Foods’ Horizon Brands plans to create a 'natural dairy' line to profit from consumers’ increasing disillusionment with Certified organic dairy products. Sales growth from organic products has flattened as consumers have learned that much of today’s organic milk did not come from pristine little pastoral farms in Vermont as they had supposed but from large-scale feedlot dairies in the West."

Basically it is time to change the label because the "organic secret" got out. The word "organic" no longer gets milk out of the fridge case quick enough and at a high enough volume so the powers that be in the marketing department have decided that "natural" must be the new thing on the label. I suppose they are hoping that this will bring back all their old organic customers and add some new natural customers.

Of course if this quote is to be trusted it also seems that it will make life easier for the Horizon company:

"Deans new Horizon "natural dairy" line will only claim that the milk is from cows who have not been given bovine growth hormones. This frees them to access all of their milk from industrial dairies without fear of media exposure or chastisement."

I understand our need for labels and descriptive words, but I do have a hard time understanding how easily we let those words influence our purchasing and thought process. Oh well, I guess I'll just invent a word or phrase for our farm ... kind of like Joel Salatin has done!

Got Milk? Raw Milk that is...

Yesterday I came across an article on the New Farm website titled, "Dairyman wants super-quality raw milk in retail stores". The dairyman in this case is Jerry Synder, of Sunny Cove Farm, and the "super-quality" raw milk is unpasturized, 100% organic, and pathogen free. Mr. Synder direct markets his milk (along with grassfed beef, organic apples, and maple syrup) from an on farm store that is open Tuesday through Friday from 2:00 PM until 5:00 PM. He runs a small herd, by most standards, of 50 cows on his all grass dairy.

It all sounds great ... super quality milk, an all grass dairy, organic beef, on farm sales, the store is only open 12 hours a week, small scale, family operated, and customers willing to pay the premium. But, Mr. Synder doesn't want to just sell his milk on the farm. He wants to fight the laws and the regulations to allow "super quality milk" that has been super tested to be sold in the stores. Mr. Synder has his milk tested regularly and it tests at levels 1/4 of the allowed limit. He attributes those great results with quality herd management, knowledge of genetics, sanitation, and nutrition.

At this point I have no desire to have a milking operation on the farm, unless it is just milking a couple of our Dexters for ourselves. But, I find this battle going on in New York pretty interesting because Mr. Synder is producing a superior product and is now trying to work within the system in order to take it to a larger market. It reminds me of Joel Salatin's book, "Everything I Want to Do is Illegal" (which I will read sometime). I encourage you to check out this article and give me your thoughts on raw milk sales. Also, I would be interested in what the laws are in your state. I think here in Iowa it is illegal.

"Organic Transition" ... an article ...

Every once in a while I check out the articles and forums at NewFarm.org just to see what is going on. You may remember I posted a link to an article a few weeks ago about a beginning dairy farmer who was getting out of the business because he just couldn't make it financially.

Yesterday I came across another article about a dairy farmer on the site that dealt with his switch from a conventional dairy to an organic dairy. You can check out the article, "CASE STUDY: Transitioning to organic : Spring Brook Farm", but clicking on the title.

The farmer in this article is not new to dairy farming. In fact while he didn't grow up on a dairy farm he has been working no them since he was young. An interesting thing is that he went bankrupt on his first dairy attempt, but he stuck with it because as he says, "it is in his blood." The article deals mainly with his transition from a conventional dairy (medications, corn silage, etc.) to an organic dairy that sells milk through an organic dairy cooperative. Most of his milk goes to Stonyfield (no relation to our farm) for their yogurt.

After my post yesterday about the frustrations of trying to go against conventional wisdom this article was a breath of fresh air. He was able to make the transition with out too much trouble, and he is finding there is much more value in farming organically. He finds value in the way he is able to raise his cows, how he treats the land, and through the checks he receives for his milk. Basically, organic was a stretch for him ... it is something that looked good and is now working even better than it looks.

Here are a few quotes from the article that really hit home to me:

“I started out when I was 24 lost everything when I was in my forties, and started all over again with nothing when I was 44. I could go manage a farm for somebody else, but that wasn’t what I wanted to do. Independence is a fierce part of it. I gotta do my own thing.”

“When I was a kid, and people asked me what I wanted to do when I grew up, I always knew. I was driven,” Lyle says. “Things haven’t all been rosy. There have been a few detours, but I’ve stuck with it."

“I really don’t know why more farmers don’t go organic,” Lyle says, “especially small farmers who pasture. If you’re set up for pasture and you’ve got 50 to 100 cows, it makes more sense.”

You see, it can be done ... and in some ways if you are farming on a small scale you can do it better than the conventional farmers. Oh, the "it" I'm talking about ... I'm talking about supporting your family through the farm work and living and working together as a family.

A Farmer Hits the End ... For Now

Nope, not me! I can't hit the end yet because I haven't even started yet, but I didn't come across an intersting article over at the New Farm website. New Farm is a farmer-to-farmer website from the Rodale Institute and features some interesting articles and a sparsely used forum. I check it every once-in-a-while just to see if they have any new articles on the front page.

A few weeks I came across an article entitled: "The end of farming for me, for now". (Click on the article title to read the entire thing) Basicall this guy started out with goal and a vision to farm full-time and he headed out to do it. In the article he lists four major problems he had and does a little explaining of his downfall. It really is a great read and has given me a wonderful perspective of the things I could be facing if I reach for this vision. So, just check out the article and leave any thoughts if you have any.