Yesterday I mentioned in my post, almost in passing, the importance of "thinking outside of the box". Well, it is fitting that I did because this afternoon I was checking out the New Farm front page again and I stumbled across this ARTICLE titled, "On the Plains, there’s room outside the box" by Pete Letheby. It is a short little OP/ED article that gives a short summary of what the Switzer family from Nebraska has done.When Adam Switzer returned to the family ranch they thought that the conventional cattle ranching of the area wouldn't pay the bills like in the past. Long story short, they looked at their land and tried to think of ways that they could use it to work for them. While they still run a cattle operation on their ranch they have built added an extra source of income ... a source that has become their largest. What started out as a couple of cabins has turned into 70 lodging units that is often full. They realized that they had more than just acres of range for cattle, they also had things that others would come and enjoy. They had prairie chickens (people like to watch them), they had spring-fed streams for canoing, they had wide open spaces for horse riding, and they had hunting opportunities. They thought out of the box ... beyond what their neighbors were doing.
So, what other "outside of the box" opportunities are there out there for farmers to boost their income. Agri-tourism is something that has been thrown out there a lot, but there can only be so many B&B's on the farm ... hunting places are starting to pop up around our area, but they don't always mesh with a livestock operation if you have limited amounts of land ... grassfed beef/pork/poultry is something that is growing and I see that as a great thing ... I think that capitalizing on new ideas is going to be the key of successful small-scale farmers in the time to come. Yes, grassfed and naturally raised is here to stay, and allowing people to come to the farm and experience where their food comes from is great ... but, what else can we do?
That is one thing that I'm thinking about a lot these days. In any future farming venture we do I would like our pastured animals to be the centerpiece, but we are beginning to think of other ideas. Maybe we could add Christmas trees, not open to the public, but as a bonus opportunity for our customers. Possibly an Amish market ... more than just a farmers market, but a place where multiple Amish gather together to sell their goods. How about becoming a respected breeder of purebred cattle (that is one direction I would like to go)?
There are a lot of "outside the box" ideas out there that are being done and that haven't even been tried yet. It is time to be creative and build on those ideas! Do you have any ideas...?
