
One side note is that Tyson Chicken considers the name change a victory. You can read a little bit about a lawsuit that was filed against them by clicking HERE. Tyson won because the judge noted that they had worked with the USDA to change the name.
Now, this news as all very relevant for the farmer and consumer alike, but I think there are a couple of key details that we need to take out of this whole deal...
First of all, if you take the time to read through Tyson Chickens press release you will notice that their main reason for doing this is because the customers were asking for it. So, the people do want better food ... and ... they are willing to pay more for it (because the new product will cost more than "regular" Tyson chicken). I see this is a large food company trying to play catch up. That doesn't mean that small farmers are winning or even starting to win, but it does mean that the small farmers with their intimate connection with their customers can meet their needs and give them something that they are comfortable eating. Plus, if people want "antibiotic free" chicken that means that they probably also desire humanely raised chicken ... we just need to let them know that it is out there! So, there is a bright side to this sad story.
Secondly, I think this proves (did this really need proving) that the government isn't out there to help the small farmer. Like I said, I'm pretty sure everyone already knows this, but here it is again in black and white. What we need to do is work together as a body of farmers and consumers and then we can begin to effect change. Remember work together ... farmers and consumers!
And finally, this proves that Tyson is producing chicken that has antibiotic impact our antibiotic resistance. Obviously many people already knew that, but once they start running ads on television and in the paper promoting their new product savvy farmers selling directly to their consumers can use it to educate people about real food, real relationships, and real local business.
Let's face it ... Tyson Chicken isn't going away anytime soon (if ever) and I probably wouldn't vote for a governmental law to shut them down (just look how well that works with the USDA as the enforcer!). But, I think we can use this disappointing news for our benefit if we are creative and bold!